Greenhouse Website Design: Information You Need to Have

With all of the options available for online shopping, navigating online stores and products can be overwhelming. Because of this, customers will default to shopping where their navigation experience is easiest. That’s why it’s important to be mindful of your greenhouse website design.

We want you to be successful, so we’re going to share some information that will make the shopping experience easy for your customers. While this blog is written for those who already have a website or the knowledge to build a website, this information will be helpful for everyone regardless of what stage your website is in. 

We do not walk through any basic information about setting up or planning your website. Instead, we will focus on the information you need to include for your website to be worth the time you invested in its creation.

What You Do

Let’s start with your homepage. This is the very first page any new visitor will see. You (of course) want to list your company name so customers can know they are in the right place. On this page, new visitors are looking to discover what your business offers them. If you do not communicate that quickly enough within the first minute of their visit, they are likely to leave. Your first step is to clearly establish what it is that you do, in an appealing and eye-catching way.

Remember, your visitors may be viewing your website on a mobile device. In fact, that is the most common way people are browsing the internet now. This makes the placement of your messaging even more important. The most important information should be listed at the top (within the first “scroll”) of your website. And the rest of the secondary information should be easily accessible, possibly in a menu format.

What You Offer

The next piece of information your visitors are looking for is what products you offer, with pictures and descriptions to show these products. 

In order to keep your website design simple, we recommend having a page specifically for your products instead of listing them on the homepage. As mentioned, having high-quality pictures of your products and full descriptions of each product will help you make the sale. This information is more or less expected by anyone looking for products online. 

Pricing and Availability

You do not have to list pricing online, but it is beneficial when you do. Pricing is an essential piece of information your visitor needs to know. Making this easily accessible when viewing your products will incentivize them to spend their money at your shop. 

When you make the shopping experience easier for new visitors, you are more likely to make the sale. Depending on the size of your list of products, you do not have to list availability in a spreadsheet view like we do on our website, but we do recommend marking any out-of-stock products as out of stock on your website.

How to Buy

Once your site visitor has viewed your home page, product page, and any other information you have offered, they are likely ready to purchase. Ensure your product page clearly lists how your products can be purchased. If you’re not taking online orders, let your customers know how they can order.

Contact Information

One convenient website feature is a ” contact us ” button or page.” This button leads the visitor to a page listing all contact information for your business. 

You can allow customers to message you right from your site or list the phone number, email address, and physical address where they can speak with you. If you’re looking to draw in-person sales, you’ll want the address of your shop in a prominent place on the home page as well.

A Final Piece of Website Design Advice – SEO

 If you really want to take things to the next level, make sure your site has been optimized for search engines. Search engine optimization (SEO) includes using “keywords” in your text. Keywords are the exact words that people are searching for online. If you are unfamiliar with SEO, you should consult a professional about this aspect of website design. 

Making the shopping process easier can significantly increase your sales. Making sure your website design gives your customer the information they are looking for in an easily accessible way ensures they’ll shop with you every time.